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How to be a trusted email sender

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How to be a trusted email sender

Hello,

In the previous issue, we covered “Maximizing the benefits of Email Marketing”.
This issue, I will share with you “Tips to be a trusted email sender”.

Introduction:

1) Your clients and prospects probably have been receiving many emails from many other organizations and some may have experience receiving spam mails. They are more likely to open if your emails are trustworthy.

2) Make sure that you make permission from your prospect or clients when you are sending your email marketing newsletter. You can find more details about “what is permission” at www.autoresponder.com.sg FAQ section.

To be a trusted sender... Your goal is to avoid having your emails reported as spam. So how can you minimize your spam complaints over time?

1) Keep your e-mail frequency in line with your clients expectations. Clients tend to view email that arrives too often as a spam, so you need to decide on the frequency rate. Is it once, daily, weekly, Bi-monthly, Monthly or Quarterly?

2) Ask permission to send email. Let your recipient know who you are and how you got their details. It's so important to convey how you got someone's email address when you're contacting them. Be sure to provide an easy unsubscribe.

3) Clearly identify your business in every email. Do add a note that clearly explains who you are and how you obtained their email address. Also, to ensure compliancy with the US CAN-SPAM laws, your street address should be included.

4) Use logos and colors in every email. This will build match brand identity so that your audience recognizes your business

5) Use an email service provider that provides an unsubscribe link in every email you send. As you email list grows, you may no longer want to manage manual unsubscribe. If some request for unsubscribe, according to CAN-SPAM law, you must do so within 10 business days.
• ESP allows you to manage unsubscribe automatically.

6) Use an ESP (email service provider) that authenticates your emails. They take care of hard bounce and soft bounce mails.

All the best !!

David Ng

Thhep International Pte Ltd

www.autoresponder.com.sg