Tips on Newsletter Content Ideas
Hello,
In the next few series, I like to share with you how to achieve results from your Email Marketing.
- Previous issue: I shared with you “Tips on Newsletter Contents Management”.
- This issue : I will share with you “Tips on Newsletter Contents Ideas”.
Introduction:
When you are you publishing a regular e-newsletter, sometimes it’s difficult to find content ideas for your next issue. I will share with you some tips to in achieving more content ideas.
- Tips #1: Make an idea list. If you have been writing articles for a while you know your best ideas usually do not come when you need them. You best idea may pop out when you are doing non related stuff. Creating an idea list will capture your best idea whenever it comes to your mind. So whenever you need new ideas, you can refer to your idea list.
- Tips #2: Ask your readers. To turn your subscribers to loyal readers and win their trust, you should provide them with the information they are looking for. Conducting a survey or feedback request can guide the future direction of the newsletter. The result of the feedback will serve as a valuable content for another issue.
- Tips #3: Interview an Expert in your field. People like to hear success stories and learn how successful people achieve it. You can interview the expert in your field by email or phone. Can you also interview an expert outside your field? What do you think? The answer is yes.
You can create an ad-hoc guest column where you interview experts outside your field to broaden knowledge of your readers and also serve as a good platform for business networking.
- Those who are keen to share their expert knowledge or share their company’s service in next few issues, feel free to write to me.
- Tips #4: Write How-To Articles. People love these how-to articles. The how-to articles are related to your readers’ profile. Example in email marketing – your readers are looking forward to learn how to improve writing newsletters that continue to bring value to their client. In a medical newsletter, “How to go to sleep in 3 minutes” is probably good for some who find difficulty in sleeping.
- Tips #5: Skip it. If you haven’t found a good idea yet, don’t push yourself too hard. It is OK to skip some issues. “Skip it” is also an idea. What an idea…. Be kind to yourself.
All the best!!
David Ng Pang Chuan
Thhep International Pte Ltd
Your Power To Connect
Previous Issues of Tips & Updates
Jul 2008: Tips on Contents Management
Jun 2008: Tips to be a trusted email sender
May 2008: Maximizing the benefits of Email Marketing
Apr 2008: Common Problems of Email Marketing when sending HTML using Microsoft Outlook
Update - Something new
We take opportunity to update 2 items
1. We have upgraded our new editor. On 21st July, Thhep newsletter system have been upgraded with exciting features when creating your newsletter.
- Live preview: Now you can see exactly how your content will look in the email as they type it. No more switching back and forth between editing and previewing just to see how your content will look.
- Bigger, resizable WYSIWYG editor. If you are adding lots of content to your emails, the limited size of the current editor made it hard to see a lot of what they were writing at once. The new editor maximizes use of the available screen real estate and can be resized to any height you prefers.
- Huge performance increase: The entire editor has been rebuilt from scratch and is now much faster than the original. This speed increase combined with the live preview feature make it feel just like working on a local document.
You can test drive now at www.autorepsonder.com.sg
2. Visit our new blog - here you can comments on newsletter article or simply have a Business Networking session at our "Business Networking category"
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