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Welcome to Monthly Tips & Updates
Using email marketing to grow your business
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Tips on Newsletter Content Management
Hello,
In the next few series, I like to share with you how to achieve results from your Email Marketing.
- Previous issue: We covered “Tips to be a trusted email sender”.
- This issue: I will share with you “Tips on Newsletter Contents Management”.
- Next issue: Be on the look-out. I will share with you “Tips on Newsletter Contents Ideas”.
Introduction:
- Are you publishing a regular e-newsletter now? Unfortunately, the benefits of email marketing are not discussed here.
- However, for those who publish a regular e-newsletter knows that a common challenge is to ensure decent content to keep readers interested, engaged by your email newsletter.
This issue, I share with you some tips to keep your e-newsletter content flowing.
- Tips #1: Sign up your competitors’ newsletters. Get inspired with others who publish newsletter to your similar industry. Monitor their e-newsletters in your field for new ideas where you can apply to your own publication.
- Tips #2: Keep a content folder. Create a file folder on your PC to store your contents ideas and materials as and when they occur to you. For example, you can create a folder, “My Newsletter Content.” You will find this information handy when you are press for publication dateline.
- Tips #3: Talk to your sales and customer service. They are the front line to your customers on a day-to-day basis. They will be able to provide you on issues, questions and interest relating to your products and services.
- Tips #4: Have a 3 months rolling forecast. What do you mean? Well in business you have a rolling forecast, similarly when you publish your e-newsletter you do not want to have an “ad-hoc basis”. This is a sure way to stop your next content flowing. To get your content flowing, at any point, you should have your content theme ready with a 3 months “pipeline”. Example in July publication: You have already got your next 3 months (Aug, Sept, Oct) publication theme ready.
- Tips #5: Reducing length and frequency if necessary. There is no point in publishing for sake of publishing. If you’re not continuously providing, engaging, relevant material to people, they will quickly lose their interest. If you are struggling issue-to-issue to come up with engaging content, then reconsider your publication frequency and/or e-newsletter content.
All the best !!
David Ng
Thhep International Pte Ltd
Your Power To Connect
Previous Issues of Tips & Updates
Jun 2008: Tips to be a trusted email sender
May 2008: Maximizing the benefits of Email Marketing
Apr 2008: Common Problems of Email Marketing when sending HTML using Microsoft Outlook
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